5 Ways Media Relations Can Help You Build Your Practice
467246724672media relationsPop quiz: Advertising is the only way to promote a practice. Right?  Wrong. There’s another way to promote your practice in the media without purchasing ads.  Earned media is when a product or service is mentioned or discussed in the news. Participating in print or broadcast interviews is an additional way to promote your practice, and these opportunities most often arise through proactive me …
media relations
Dermatology Treatment – Be Prepared for What Your Patients May Ask About
466246624662Do your patients ever ask you about a dermatology treatment or concern that may seem off-the-wall? Chances are they learned about that dermatology treatment or concern in the news. Want to know what your patients are reading about? Here are some recent news articles about dermatology in the consumer press:   Allure: Carbonated water in beauty products  Ear pimples How to …
The Five Cardinal Rules of Finding a Mentor Part 2 – Sealing the Deal
462946294629This is the second article in the two-part series about the five cardinal rules of finding a mentor. In part one, I discussed rules one and two: be honest and fearless. Read on to learn how to seal the deal by following cardinal rules three, four, and five which cover the importance of being open-minded, putting in the effort, and embracing the ‘now.’ 3. Be open-minded. Sure, you may have …
Cutaneous Neoplasm – Pop Quiz Friday – 10/5!
464246424642cutaneous neoplasmThe patient declines surgical intervention for this cutaneous neoplasm and a decision is made to pursue medical therapy. What is the most common side effect of the FDA-approved medication for this cutaneous neoplasm?             A.) Nausea B.) Flu-like illness C.) Chest pain D.) Muscle spasms E.) Alopecia To find out the correct answer a …
cutaneous neoplasm