Real Advice on Growth from Joel Schlessinger MD, FAAD, FAACS Part 1
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What has been the greatest difficulty you've come across in starting and maintaining your own dermatology practice and in the business of skin care?
What about practice growth?
The greatest difficulty remains the ongoing challenge to find team members who share the same vision. It is so difficult to determine who will come on and be a productive and integrated team member. While every job inte …
What has been the greatest difficulty you've come across in starting and maintaining your own dermatology practice and in the business of skin care?
What about practice growth?
The greatest difficulty remains the ongoing challenge to find team members who share the same vision. It is so difficult to determine who will come on and be a productive and integrated team member. While every job inte … Continue reading "Real Advice on Growth from Joel Schlessinger MD, FAAD, FAACS Part 1"
The most rewarding part of my job is making people happy, exceeding their expectations, and improving their self-esteem. In my private practice in Manhattan and Long Island, New York, I specialize in skin cancer treatment and cosmetic dermatology. Although these might seem like polar opposites, in reality I bridge two worlds of medicine whose goals are the same: to help people stay healthy and to … 
Many dermatologists enjoy seeing and treating cosmetic patients. There is the creative artistic aspect to treating these patients, as well as the fairly immediate improvement, minimal downtime and risk, and overall mostly happy patients who pay good money to look their best. However, a cosmetic patient who is not pleased with you or the results they achieved can give you gray hair, or worse, l … 
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv … 
Part 2 of 3
In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients.
Staff Training
You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P … 