Media Relations in Dermatology
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Becoming a media expert can help grow a dermatology practice. But how and where do you begin? In this 6-part series, Allison Sit, public relations and communications expert, shares valuable advice on how to get started. Read each part of the series below:
Part 1: Five Ways Media Relations Can Help You Build Your Practice
Part 2: When to Hire An Agency
Part 3: Six Steps to Develop a Med …
Becoming a media expert can help grow a dermatology practice. But how and where do you begin? In this 6-part series, Allison Sit, public relations and communications expert, shares valuable advice on how to get started. Read each part of the series below:
Part 1: Five Ways Media Relations Can Help You Build Your Practice
Part 2: When to Hire An Agency
Part 3: Six Steps to Develop a Med … 
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself.
If you’ve decided you want to try working with the media directly, here are six steps to getting started:
1. Build your media list.
Create a list of repo … 