Dear Derm Authority: How Do I Best Use Social Media to Build my Practice?
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Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming to know where to begin or how to approach some of the different platforms. The best way to use social media to build your practice is in providing valuable information, and other content that relates to your business or services.
Boos …
Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming to know where to begin or how to approach some of the different platforms. The best way to use social media to build your practice is in providing valuable information, and other content that relates to your business or services.
Boos … Continue reading "Dear Derm Authority: How Do I Best Use Social Media to Build my Practice?"
We asked Derm Authority to answer your burning questions on building your own brand and what lessons were learned in the first years of practice. Read for expert answers below!
Dear Derm Authority,
Q: How do I start building my brand?
Every successful brand has a creative personal logo, business card, website, or landing page at minimum, and social media accounts. These all need to be b … 
I want to challenge you to spend time in building up social media for your career. I’m not talking about your personal Snapchat; in fact, I think you should keep personal social media accounts separate from your public professional ones. I am advocating instead for you to invest in your professional social media accounts, a page that says to the world what kind of doctor you are and why peop … 