How to Build Your Injectable Business: Creating an Effective Marketing Plan
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Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Part 3 of 3
This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv … Continue reading "How to Build Your Injectable Business: Creating an Effective Marketing Plan"
Part 2 of 3
In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients.
Staff Training
You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P … 
1. Use child-friendly language.
A blood pressure check could be “giving the arm a hug.” A swab could be a “silly tickle test.”
2. Biopsy ideas:
Apply topical lidocaine under occlusion for 15-20 minutes before injection.
Use buffered lidocaine (1:10 ratio of sodium bicarbonate to lidocaine).
Suggestions for distraction: infants, use sweet-ease® sugar syrup on a pacifier; for o … 